Are brands and affiliates doing enough to engage with consumers on mobile devices within context? The first step in Affiliate Mobile Marketing is to understand that it is a disruptive paradigm change and not just another bolt-on channel. This colossal shift should then lead a brand to allocate sufficient cross-functional investment in IT, customer service, ecommerce, and marketing to transform their business to take full advantage of mobile technologies.

mobile attribution in affiliate marketing

With an affiliate marketing network, you can track the number of active campaigns an affiliate is running — the more, the better. Rather than depending on an advertising team or purchasing ad space, you depend solely on the affiliate to create marketing content and drive sales. As the internet becomes an increasingly collaborative environment with numerous websites to work with, affiliate marketing offers huge potential to expand your reach and potential website visitors. An advertiser looking to generate a large amount of traffic might pay an affiliate on a PPC basis. This incentivizes the affiliate to redirect consumers from their marketing platform to the merchant’s website.


Prevention capabilities at all stages of the customer journey – from clicks to conversions. With 24metrics, businesses can ensure they are not wasting money on fraudulent traffic and keeping their partnerships with advertisers. Link tracking gives marketers a method for tracking the effectiveness of their marketing initiatives. In doing so, it delivers a wealth of valuable data regarding your web traffic. For instance, it can reveal which marketing links are bringing in traffic and which ones are underperforming. By seeing the links and channels that are bringing in the most high-quality traffic, you’re able to adjust your efforts and put more resources into the best-performing links and channels.

mobile attribution in affiliate marketing

This means advertisers and publishers must use SKAdNetwork to accurately track their campaigns and measure their performance on iOS devices. Real Attribution is designed to give advertisers full control in optimising campaigns, which reward all publishers involved in the Customer Journey. With mobile attribution, companies and developers collect data far beyond the number of app downloads or installs. Such customer tracking technology allows you to categorize power users, understand the actions people most often take on a smartphone and get important information about the platform’s client base. This was a watershed moment for egaming’s affiliate marketing sector in the UK.

Digital Doughnut

Work with your account manager and define the actions you want to attribute to. Cross-device attribution allows different media sources and touchpoints to be rewarded as they are involved in combined exposure to apps and other owned media channels. Keep track of your most important mobile attribution definition metrics to cover new downloads, users launching the app for the very first time and see the number of in-app transactions increase. Increase relative importance of the publishers that fall into specific categories by weighing their position within the attribution model.

mobile attribution in affiliate marketing

This cloud-based solution is easy-to-use and allows anyone to create a variety of internal notes and documents for clients. Ai is widely accepted across the globe, from IT teams that create internal documentation and information bases, to sales and market teams that share customer materials and client portals. For example, a product review site can use a review plugin like Taqyeem to add appealing rating styles. Hotjar helps us to understand and improve our users’ behaviour by visually representing their clicks, taps and scrolling. Japanese-language affiliate ASP that enables users to pay or receive affiliate fees immediately and get shortened URLs with one click.

Let’s growyour business

Affiliates can integrate with virtually any platform, including e-commerce, memberships, forms, lead generation, lead tracking and many more. A fresh and intuitive dashboard helps your partners to spread the word about your site, products and services easily. Payment on influence offers another alternative to the traditional last click model and opens up new avenues to encourage more collaboration with content and blogger affiliates. Ready-made templates make it easier to launch marketing campaigns, with users being able to change or develop them according to their own solutions.

Customer Reviews, including Product Star Ratings, help customers to learn more about the product and decide whether it is the right product for them. Sorts products as a function of their overall star rating, normalised for recency and volume of reviews, from highest to lowest. Automatically integrate all your affiliate sales in Google Analytics, Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads and more. provides automation for the full partnership lifecycle for all partnership types.

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